[refactor] service setup

[mikeal]

The service setup has a few parts that need refactoring.

- The code isn't properly abstracted. Code here calls code there in no particular order. Logger is getting setup in a really weird place.

- The way the service is setup isn't very adaptable to running windmill as a fixture in another test framework.

- The server setup needs to be independent of the test framework setup steps.

- The various actions should call setup steps in sequence, some calling more than others.

- Server options and browser/test_framework options shouldn't conflict.